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Why Representation Matters!

Why Representation Matters!

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How many times have you seen those beautiful images? When you look online at a new work out, or go to a fitness store to buy some clothes and tennis shoes, you are surrounded by them. Images of perfectly fit women who have sculpted muscles, perky breasts, great hair, and subtle make-up and if you are anything like me, you have very little in common with them. I would argue that these women are definitely the “after” picture to my “before” and there was a time when I thought that the point of these fitness models was to shame my way into being motivated to get into flawless shape. However, some photography and fitness companies have pushed back on this and have created campaigns and images featuring real-sized people working out and my world has changed! Models are gorgeous but the average person who commits to a workout regimen is, well, average-sized! There is a huge advantage in seeing people with whom you can relate as a great motivator! If you are trying to get in good shape and are looking for the right motivation and representation, read this article today!

 

Read the full article here: Fitness Photos That Look Like Us, At Last!

 

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